I came across this article on Ynet about the IDF needed better PR.  Heck, Israel needs much better PR as they’ve had circles run around them by the Arabs for as long as anyone can remember.  I just wanted to quote one of the comments, as its humorous and 100% correct:

Well duh?

Is there anybody in the IDF upper echelons with any knowledge of marketing or PR?   The IDF would do itself and the country a BIG favor if they had somebody in the general staff with an MBA and several years of serious marketing experience.

“Cast Lead”? Yea right. Went over like the proverbial lead balloon.

Operation “Free Sderot” or anything that would have let the world know what the operation was about would have done the trick.

But no, some brilliant tactician picked a boner of a handle for the military op, and made Israel look like a heavy fisted military conquerer instead of the liberator of the skies of southern Israel.

“There is something that can be done…” the IDF said?
Sure, the IDF should use it’s own brains to start the PR from their own side, instead of giving the image of being military experts but PR morons.

JPS, Efrat (10.21.09)

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